Social marketing, sometimes known as “marketing for good,” is a strategy that promotes positive societal transformation by focusing on influencing individuals’ actions or ways of life rather than just selling an item or service. Its emphasis on community engagement is distinct from commercial marketing, marketing via green or sustainable practices, and marketing via social media.

Key Takeaways 

  • Social marketing is a well-planned, long-term strategy that uses marketing strategies to improve people’s lives and the environment. Improves living quality.
  • It is a sensible method for influencing behavior durably and cost-effectively, combining principles from commercial marketing with the social sciences.
  • At times in the name of the concept in the discussion, commercial marketing is done by firms.
  • Many charitable organizations employ the concept, including those concerned with health & welfare, environmental protection, and social action.