Search Engine Optimization (SEO) has been around for almost as long as the internet has been public. Since the early days, organizations have used it to reach new audiences, drive traffic to their websites, spread knowledge, and drive growth. 

On-Page SEO Factors

On-page SEO is everything you do to your own website in order to improve its position in search engine results. When you think of most of the “basic” parts of search engine optimization - things like keywords, HTML tags, page titles and mobile friendliness - you’re thinking of on-page SEO.

Core Web Vitals Factors

  • ‍Page speed 
  • Mobile friendliness
  • ‍Title tags
  • Meta descriptions
  • Content quality
  • HTML headers
  • ‍Image alt text
  • ‍Internal linking
  • Navigation

Off-Page SEO factors

Off-page SEO is the collection of strategies, tactics and efforts you undertake to promote your content on third-party sites across the web. This part of SEO focuses on getting your site, company and/or brand discussed on another website.