Digital advertising is a great way to introduce new people to your products or services. Before you set up a digital advertising campaign, make sure that you have proper tracking placed on your website so that you can collect data on customer activity and measure performance. The more you can learn about your customers, the better you will be able to provide them with services and products they need. There are a few different options when choosing how to advertise online. Considering these different choices can help you create a specific digital advertising plan that works for your company.